Why Linkedin Marketing

1.The Strategic Frameworks: Profile VS Company PageBefore you even write the first post, you have to grasp the double-edged strategy of the platform. There is a common mistake of marketers that is concentrating their efforts on one and neglecting the other. FeatureLinkedIn Personal ProfileLinkedIn Company PageFocus onPersonal connections and networking.Brand identity and company updates.Amazing FactorGreater organic reach; people like being engaged with individuals.Smaller organic reach at the start but very professional and organized.Strongest SkillsetDirect messaging and network through individual connections.LinkedIn advertising services and more advanced employee advocacy programs.Smart FormulaUse the company page as your “official home,” but the personal profile of yourself or top management members as the channel of communication

2. Diversify your Content Portfolio
   Variety is key when it comes to the LinkedIn algorithm. Posting just text blocks or links to an external website won’t help you increase visibility. Instead, make sure to vary content format:

• PDF Carousel Document: Instead of posting a link to a long-form blog article, turn that content into a PDF carousel document. Users can flip through the pages right from their newsfeed, which increases dwell time significantly (one of the important algorithm ranking factors).

• Native Video: Videos get way more shares compared to any other type of content on LinkedIn. Make sure your video doesn’t exceed 2-minute limit, it should be exciting, and always add captions – most people watch videos on LinkedIn mute at work.

• Text & Image “Value Bombs”: Post short advice, your unique insight or even case studies. Make sure you use short paragraphs and large spaces between them to make the post scannable.

• LinkedIn Native Newsletters: If you have valuable long-form content in the form of thought leadership articles, make sure to bundle them in one LinkedIn newsletter that subscribers will get notified about.

3. Play by the Golden Rules of the Algorithm
   To ensure that your content is distributed among people who do not follow you yet, you need to comply with the following rules related to how LinkedIn prioritizes its content:

The “Golden Hour” Principle: Your post gets flagged for being high quality if it generates likes, insightful comments, and shares within the first hour after publishing.

Avoid Using Any External Links (In Your Main Post): LinkedIn would love its users to stay there as long as possible. Including any external link right away may decrease your reach considerably. What You Need To Do: First, write your body text, and only then, add the link in the comments area or wait until some time passes after publication to include the link in the main post.

Use Limited Number of Hashtags: Do not flood LinkedIn like you do Instagram. Add 3 to 5 highly relevant hashtags in the end of your post in order to make sure that your post will be classified correctly by the system.

Ask Questions: Make sure that you attract attention with your opening lines, and then ask a question right away at the end of your post.

4. Take Advantage of Your Biggest Secret Weapon: Employee Advocacy
   The quickest way to scale up your LinkedIn marketing efforts is to access the networks of those who are already working for you.

When your employees advocate on behalf of your company by sharing and commenting on updates and posts from your company and sharing some insights of their own, you’ll see how quickly your brand’s reach expands organically. People will always buy from people they trust.

• Conclusion
  The time when LinkedIn could be considered just another option for social media marketers is long gone; it has become the destination for high intent audiences. By seeing the platform as a living library instead of just your digital resume, you will be able to create authority and reach huge organic audiences.